About Us

Now in its 26th year, Turning Wheel Co is proud to produce the only trade show specifically designed for retailers who carry Metaphysical, Spiritual, Inspiring, Fair Trade, and Magickal books, music, and gift related products.  Join the Conscious Business Community, for three days of business and fun with wholesale purchasing, learning, and networking.

Due to Covid-19, our June 2021 show will again be a virtual event.  June 11 – 13, 2021. We will be back at the Crowne Plaza in 2022!

Official Exposition Title: INATS® – The Tradeshow for Conscious Living

The International New Age Trade Show®

Exhibit Organizer: Turning Wheel Co
Address & Telephone: 2425 Cleveland Ave #220
Santa Rosa, CA 95403

(707) 293-9189, Fax (707) 293-9217
Book Rooms:
We are virtual this year
Crowne Plaza Denver Airport, Denver, CO 
We will return in 2022!
Show Dates: INATS 2021 VIRTUAL! Confirmed: June 11 – 13, 2021 Friday-Sunday
Markets Represented: Aromatherapy, Audio/Video Tapes and CDs, Books, Candles, Crystals, Decorative Accessories, Faerie Products, Feng Shui, Gems & Minerals, Health and Wellness, Herbal and Homeopathic Remedies, Incense, Jewelry, Native Traditions, New Age and World Music, Oracles, Personal Care Products, Tarots and Divination Tools.
Profile of Attendees: New age, specialty, and on-line retailers, herbalists, healing arts and natural food stores, gift stores, mainstream and metaphysical book stores; mail order/catalog houses; spa gift shops; wholesalers/distributors; and chain stores from 40 states and several countries.